“With teenagers happy to use MySpace (the networking website) and blogs to share details of their private lives, there may be less concern surrounding privacy than for other generations.”Geraldine Padbury, senior business analyst at The Institute for Grocery Distribution (IGD), a retail think-tank, that found almost one in ten teenagers and one in twenty adults are willing to have a microchip implanted to pay shop bills and prevent card or identity fraud and muggings.
Source: The Times, Oct 10
However, the IDG believes supermarkets will use biometric techniques first, such as fingerprint and iris recognition. Such methods are more popular than paying by mobile phone because of handset theft concerns. This suggests the industry must solve a key concern if handsets are to be used for e-commerce.
Lastly, the IDG survey found 16 per cent of teenagers and 12 per cent of adults want navigation systems on supermarket trolleys to help them round the store. Such a system is already being used in a trial in Germany. Shoppers connect their loyalty card to a trolley-based computer, which displays goods bought last time as well as special offers and their location.
Add RFID to the goods bought, and armed with your chip implant you could breeze past the checkout. Now that's some service offering.
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